Our Story
Our Story
Narrated by Kalicia’s Mother
Haircare shouldn’t be a battle.We know the struggle firsthand.As a Nurse Practitioner,Kalicia was tired of products that promised results but left her hair feeling dry,brittle,and lifeless.Kendall,a skilled Product/ Project Manager,saw an opportunity to create a solution after using the formula for his own hair.Together,they embarked on a mission to transform haircare from a chore into a joy.
That’s how Eti’s Glow was born.Born from a place of ingenuity, innovation, passion and practicality. Our hair and skincare line is more than just products; it’s a culmination of our shared passion for health,beauty,and natural ingredients.We believe that what you put on your body matters,which is why every Eti’s Glow formulation is carefully crafted with science-backed ingredients that nourish,revitalize,and protect.
Our Promise to You:
- Effective Solutions:We don’t just mask problems; we address them at the root.Our products are designed to deliver real,lasting results for all hair types and skin concerns.
- Safe & Natural:We’re committed to using clean,safe,and natural ingredients that are gentle on your body and the environment.
- Transparent & Honest:We believe in full transparency.That’s why we list all of our ingredients and explain their benefits,so you know exactly what you’re putting on your hair and skin.
Your Journey to Radiant Hair & Skin Starts Here
We’re more than just a brand; we’re a community of people who believe in the power of self-care.Join us on our journey to embrace healthy,radiant hair and skin that makes you feel confident and empowered.
Let Eti’s Glow be your glow-up.
The Science of Natural Radiance
As a medical professional, Kalicia understands the connection between inner health and outer radiance. Kalicia’s belief in the body’s natural healing abilities is at the heart of Eti’s Glow. We combine her medical knowledge with carefully selected natural ingredients to enhance your skin and hair’s innate vitality, promoting beauty and self-care from within.
Reveal Your Natural Radiance
We believe everyone deserves healthy, glowing skin and hair. Eti’s Glow combines nature’s best ingredients with scientific expertise to help you unlock your inner radiance.
We believe everyone deserves healthy, glowing skin and hair. Eti’s Glow combines nature’s best ingredients with scientific expertise to help you unlock your inner radiance.
Self-Care Simplified
You deserve to feel your best, and with Eti’s Glow, you can. We provide high-quality hair and skin care that’s accessible to everyone. Our products are designed to deliver exceptional results without the luxury price tag, so you can indulge enhance your self-care routine without overspending.
Excellence in Every Detail
We’ve poured our hearts into every step of the process. Kendall’s project management skills ensure that each Eti’s Glow product is crafted with the utmost care, prioritizing quality, safety, and your ultimate satisfaction.
Ethically Sourced, Expertly Formulated
We believe in making ethically sourced and conscious choices for your skin and hair. Our ingredients are carefully selected for their quality and effectiveness, and our formulations are expertly developed to promote healthy, radiant results.
Embrace Your Natural Beauty
Express your unique beauty with confidence. Eti’s Glow celebrates individuality and empowers you to shine. Our products go beyond just healthy hair and skin; they help you unlock your inner radiance and embrace your authentic self.
Beyond Hair Magic: The Journey of Sharing Eti's Glow
Kendall from North Little Rock and Kalicia from Saint Ann, Jamaica – a duo as different as their hometowns, but united by a love of natural hair and the eternal search for the perfect product. While Kendall settled for what he could find, Kalicia was on the prowl, after 3 “Big Chops”, crossing state lines to find the elusive hair holy grail: which is 1) moisture without crunch, 2) hold without the flakes and 3) hair and skincare products without petroleum or silicone.
Then, inspiration struck! Kalicia, fueled by her medical and scientific know-how, decided enough was enough. Using natural ingredients designed to deeply nourish and promote growth, Eti’s Glow was born – a hair butter named after her beloved grandmother, and a solution to her own frustrating search.
The results? Well, let’s just say Eti’s Glow wasn’t just hair magic. It smoothed skin, even Kendall’s sensitive face – and the requests started pouring in. “What are you using?!” became the familiar question. After keeping this secret weapon under wraps, they realized: it was time to share the glow with the world.
That’s how our team took shape. Kalicia, the mastermind behind every jar, and Kendall, making sure that glow reaches you through smooth operations and a whole lot of marketing love. So, here’s to sharing! We hope you find your hair journey as joyful (and beautifully moisturized) as ours has been.